3Tier Logic

Does your Facebook page need an audit?

If you have you ever asked yourself "How are we really doing in the social media space?" or "What should we be doing that we haven't thought of?"or "What are our competitors doing?" then it might be worth considering conducting an audit on your social media presence. Many brands first entered the social media space on a trial basis, dipping their toe in the water without investing in a long term strategy. Brands know they need to engage with customers on social networks but often have little or no frame of reference as to how well they are doing. For many brands a social media audit can be a key step to take in formalizing their social media efforts. Full Story

Customer story: True Religion Brand Jeans' 2011 Social Media Campaign

True Religion Brand Jeans is giving away a year's supply of jeans to two of its Facebook fans this spring. True Religion designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in True Religion Brand Jeans retail stores, contemporary department stores and boutiques in 50 countries around the world.

3 Tier Logic worked with True Religion's marketing executives to build and launch a custom User Generated Content promotion. True Religion wanted an app that would engage their 235,000+ fans in the spring season, generate brand awareness and gather customer profiling data for future targeted communications. Full Story

Skullcandy is offering its Facebook fans a once in a lifetime opportunity to create the design for a limited edition production of its RocNation Aviators. Skullcandy, Inc. manufactures headphones and related accessories. Its products include earplugs; backpacks; and MP3 players, which are integrated into headphones and watches. The company also offers headphone sets for iPods, as well as cell phone connectors to allow users to listen to music, and make and take calls. Skullcandy products are sold through retailers, specialty outlets, and their online store.

3 Tier Logic worked with Skullcandy’s marketing executives to build and launch a custom headphone design application. Skullcandy wanted an app that would harness the passion and enthusiasm of their consumers, encourage their 600,000+ Facebook fans to interact with the brand, grab the attention of new Facebook fans and capture customer data for future targeted communications. Full Story