Mobile Apps: iPhone & iPod Touch
Mobile Apps: iPhone & iPod Touch
iPhone apps enable brands to interact with consumers and to capture prospect and customer data. Each application is customized for each client, ranging from the amount and type of data collected to the aesthetic design. Data can be captured in any location regardless of wi-fi or carrier connectivity.
The iPhone and iPod Touch application can be used as contest entry forms, surveys, or data capture for strategic and ongoing communication. They can collect, but not limited to
- Customer profile information – first name, last name, email, phone number, address
- Demographics - gender, age range
- Ongoing communication strategy - eNewsletter, SMS alerts, loyalty program
- Consumer interest questions
iPhone apps transform anonymous people into registered prospects and customers with an established communication channel. iPhone apps can be integrated into any marketing campaign regardless of industry. 3 Tier Logic has executed iPhone app campaigns within the retail and hospitality industry, financial services, entertainment and gaming industry, and auto-manufacturers sector.
iPhone app tracking allows campaign managers to track and monitor their campaign results, but also segregate data, analyze individual components, and easily export. Tracking reports the number of data captures per device, allowing managers to compare results amongst brand ambassadors.




