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The LA Times engages Facebook fans with Cookie Bake-off app
October 13, 2011 - With the holiday season fast approaching, the LA Times Food section got their 2nd Annual Cookie Bake-off underway today. From Lemon Fingerprint Cookies, to Chocolate Crinkles and Gingerbread Dudes, readers should get ready for their mouths to start watering! Facebook users are being asked to enter that one special cookie recipe that defines the holidays for their friends and family.
The contest is being hosted on the custom 'Cookie Bake-off' tab on Los Angeles Times Food Facebook page, and until November 3, readers can enter their favourite cookie recipe accompanied by a photo of the end result. Participants must first 'Like' the LA Times Facebook page to access the Cookie Bake-off tab and complete a simple registration form. Participants are then asked to enter the details of their recipe, including a title, photo and explanation of why it's so meaningful to them.
On November 4, all entries will be posted on the 'Cookie Bake-off' tab for readers to view and vote on throughout the following week. Readers' top 50 favourites will be tested by the Cordon Bleu Cooking School to come up with the very best cookies! The winners will be invited to visit the Los Angeles Times Test Kitchen and their recipes published in the food section for on December 15th.
Need a little bit of holiday cheer in your day? Check out the photos and stories here.
Check-in to Win campaign drives repeat visits to shopping mall
September 30, 2011 - Woodgrove Centre, a shopping mall located in Nanaimo BC, is celebrating its 30th Anniversary this month by giving away $30,000 to one lucky shopper. The contest is being announced across traditional and digital channels, with a strong call to action to drive customers to make daily visits to the mall. Customers can enter by visiting the on-site kiosk to "check-in". Participants can check in once a day, every day until October 29th. Each time a participant checks-in their odds of winning are increased encouraging shoppers to make more frequent visits to the mall.
When checking-in at the kiosk participants are asked to register by entering their name, email address, gender, date of birth and postal code. A participant's email address is being used as the unique identifier for that participant so that on subsequent days the participant will only need to enter to enter his/her email address to "check-in".
Woodgrove Centre are also offering additional chances to win to customers who spend $30 or more at the mall. After registration, the kiosk displays a screen telling shoppers to visit guest services with their receipts if they have spent $30+ plus dollars that day. Guest services staff will be checking receipts are valid and using a custom desktop app to allocate additional entries to eligible customers.
To all Nanaimo residents; get down to Woodgrove Centre now and the find the on-site kiosk!
Royal Bank of Canada runs Facebook UGC contest to connect with students
September 6, 2011 - Royal Bank of Canada, Canada's largest bank as measured by assets and market capitalization, launched its first ever User Generated Content contest on Facebook today. RBC's "Show Arbie and WIN" contest has been designed to engage students and encourage them to interact with the bank. Students are being asked to get creative and take a picture that shows RBC's mascot, Arbie, how $1000 would improve their student life. As new students embark on their first year at university, banks are working to build relationships with them and promote the details of their student bank accounts. RBC is using this contest to promote its own student accounts, with calls to action incorporated non-intrusively into various parts of the app.
Fans can take part by visiting RBC's Facebook fanpage to download and print an Arbie template. Participants can take their Arbie with them and look for photo opportunities showing him how $1,000 would improve their student life, such as learning to surf, travelling to Europe or buying a 30" computer monitor. Participants can then return to the app to upload their photos. 3 Tier Logic's Content Management System will be used by RBC representatives to review the photos before they are published to the custom "Student photo contest" tab for other students to view and vote on. The Facebook "Like" button has been integrated into each design so students can show their appreciation for their favourite photos. Integrating the "Like" button will also help awareness of the contest spread virally. In past campaigns participants have used the viral tools to share their entries with their friends to obtain as many votes as possible.
The winner with the most votes along with final approval by a panel of RBC judges will be claiming the grand prize of a $5,000. Second and third place runners-up will be claiming $3,000 and $1,000 respectively. The contest is open for entries and voting from September 6 - 30, 2011.
Tell your student friends now! www.facebook.com/RBCroyalbank
Shopping Mall engages teenagers to convert Facebook traffic into foot traffic
August 22, 2011 - To help get kids ready for back to school this September, what better way than to encourage them to create their 'ultimate backpack' full of Back to School items and school supplies? Aberdeen Mall, located in Kamloops, BC, is using a UGC Facebook app to generate excitement amongst their teenage audience and drive traffic to the mall.
The application is fan-gated prompting users to 'like' Aberdeen Mall's page before giving them access to the contest. Participants can choose to check out other participant's 'backpacks' or submit their own. To create a backpack participants are being asked to go to the mall, take photos of the items they want to go into their backpack and then return to the app on Facebook to upload the photos. At this point participants are given the opportunity to give a description of the items and name the retailer. Students have until September 9th to get their entries in before voting starts. From September 9th to 16th, visitors to Aberdeen's Facebook page will be able to vote for their favourite 'backpack' up to three times per day. The winner will receive a $1000 gift certificate to Aberdeen Mall to fill their 'ultimate backpack' in preparation for back to school.
Check out the items in demand this Back to School season: School's In You Win
Ralph Lauren promotes new collection on Facebook
August 15 , 2011 - Clothing company, Ralph Lauren, opened an interactive tab on their Facebook page today to promote the launch of their new Denim & Supply collection. The Fan-gated tab encourages new visitors to 'Like' Ralph Lauren's Facebook page before they can explore the Denim & Supply warehouse community. Fan-gating is a simple tool but still very effective tool, helping many businesses on Facebook to grow their fan bases.
Visitors to the tab are greeted with a carousel of beautiful images showcasing key items from the new Denim & Supply collection. A video section allows users to stream video profiles, screen tests and other content from Ralph Lauren. Tools are integrated allowing fans to easily share items of interest with their friends.
Two strong calls to action were also incorporated into the design to direct traffic to Ralph Lauren's blog, 'The Journal' where visitors can read about art, music and culture seen in and around the warehouse community. The second call to action drives traffic to the store locator tool on the new Denim & Supply website, enabling visitors to easily find where they can buy items from the new collection. A non-intrusive mailing list sign-up tool was also integrated into the page to help grow the brand's email database.
Take a look at: https://www.facebook.com/RalphLauren?sk=app_218717048178723
Interscope gets Lloyd fans talking via UGC app on Facebook
July 29 , 2011 - Whilst Lloyd, American R&B recording artist, is busy preparing for his upcoming 'I am Still Music' tour, Interscope Records is busy motivating fans to get talking! Lloyd released his solo debut single in 2004 and went on to achieve top 10 hits with subsequent singles. His fourth and most recent album released in July 2011 is titled King of Hearts.
A custom User Generated Content (UGC) app, built and launched by 3 Tier Logic, is being hosted on the 'Queen of Hearts Contest' tab on Lloyd's Facebook fanpage. Fans are being encouraged to make a fun, clean and creative video for Lloyd telling him why they should be his Queen of Hearts. Participants must first "Like" the fanpage and complete a simple registration form before uploading their video. Interscope Records' representatives will be reviewing the videos for appropriateness before publishing them to the 'Queen of Hearts' tab for fans to view and interact with via the Facebook Like button. Participants have until August 15, 2011 to submit their videos before the floor is opened up for fans to vote for their favourite.
One lucky fan will win a trip to Dallas and meet Lloyd on the 'I am Still Music' tour, featuring Lil Wayne, Rick Ross, Keri Hilson, Lloyd and Far East Movement.
See what the ladies are saying here.
NFL Team rewards die-hard fans on Facebook
July 20 , 2011 - Do you bleed blue and gold? Do you think you are the Ultimate Rams Fan? If so, get your cameras ready because the St. Louis Rams want proof!
The St. Louis Rams launched their latest Facebook campaign today to connect with, and reward its most die-hard fans. Rams Fans can visit the 'Ultimate Fan' tab on the St. Louis Rams Facebook page to take part in the Ultimate Fan Contest. The custom app incorporates a registration form, with opt-in opportunities for information on last minute ticket sales and other updates, and an upload section where participants can enter photographic evidence that they are the Ultimate Fan. Once a photo has been uploaded, St. Louis Rams representatives review for appropriateness and publish to the app. All approved photos are hosted in the Preview Entries section for other fans to vote on. The contest is open for submissions and preliminary voting until September 1, 2011. 50 semi-finalist's will then be chosen and a second round of voting will commence on September 2, 2011. The votes will then be tallied for the semi finalist stage and the top 2 photos will be revealed for one final round of voting from December 1 - 26, 2011.
St. Louis Rams will be thanking winners with a 2011 Pro Bowl Experience in Hawaii, 2012 Season tickets and more!
But the Ultimate Fan Contest doesn't end here, the contest is being taken to the next level with their upcoming Brand Your Passion campaign. Watch this space...
Show the Rams what you've got here.
Tony Robbins offers a life-changing experience to one lucky Facebook fan
July 15 , 2011 - Life coach Anthony Robbins, has dedicated his life to helping people discover and put into action the tools, strategies, and resources that create extraordinary results and amazing levels of personal fulfillment. With nearly 2 million followers on Twitter, Robbins has long embraced social media as a way of connecting with people. His attention is now turning to Facebook and the potential that channel offers for sharing his experiences and strategies.
Facebook users who 'Like' Robbins's Facebook page are rewarded with unique access to new content as well as the opportunity to take part in contests such as the recently launched "Tony's $50,000 Adventure Sweepstakes".
Fans can take part by "Liking" the Anthony Robbins Facebook fanpage and completing a simple registration form. One lucky fan will win a 7 night stay for two at the Namale Resort and Spa in SavuSavu, Fiji and admission for 2 to any RRI event held in the US or in Fiji during the 7 night Namale stay. Weekly prizes are also up for grabs, rewarding the dedicated fans that visit the page every week. The Ultimate Edge ($299 retail value) is the first week's prize so if Personal Achievement is what motivates you check out Anthony Robbins on Facebook here. Participants have the opportunity to express their interest in certain products and have their say in determining what the following week's prize will be. The contest is open for entries from July 15 – September 11, 2011 when the grand prize winner will be announced.
Global leader in skin care and nutrition uses Facebook to launch latest book
June 23, 2011 - Nu Skin, a leader in both skin care and nutrition with an established reputation as a premier anti-aging company, launched a Facebook campaign today for its latest book "The Aging Myth". Nu Skin is allowing its Facebook fans to not only preview the first 7 pages of Dr. Joseph Chang's highly anticipated book - "The Aging Myth" but they are also giving away 1 copy every week from now until September 22, 2011! "The Aging Myth" is an exciting new book that unlocks the mysteries of looking and feeling young. Dr Joseph Chang shares new scientific insights to help you look and feel younger than your age.
Nu Skin is a global direct selling company, operating in 50 markets worldwide and has more than 785,000 independent distributors. It has built up a strong customer database from previous traditional marketing initiatives. With the ever increasing popularity and functionality of social media, the company is now directing its efforts towards Facebook to communicate with customers. Nu Skin licensed 3 Tier Logic's SweepApp to launch and run its "The Aging Myth Book Giveaway." Facebook users are required to 'Like' Nu Skin's Facebook page and complete a short registration form to enter. Viral marketing tools are built in to encourage participants to share the book preview and contest with their friends.
Enter here to get your hands on a copy!
Shoppers targeted on premise and at home with UGC app
June 07, 2011 - Oakville Place, a shopping centre which enjoys high visibility from the QEW, one of the most heavily traveled transportation corridors in Ontario, has launched a multi-channel campaign to build brand affinity amongst its shoppers. The centre targets a broad audience by offering upper-end lifestyle wear for women and a key selection of brands geared to youth.
The shopping centre's 'Smile for Oakville' campaign reaches out to its customers both on premise and at home. 3 Tier Logic's UGC (user generated content) App was licensed for the Oakville's Facebook page and in-mall kiosk. To take part on Facebook shoppers can visit the 'Smile Oakville' tab on Oakville Place's Facebook page. After completing a simple registration form participants are asked to upload a picture of themselves 'Smiling for Oakville' and give a short explanation of why they are smiling!
Alternatively shoppers can visit the kiosk located in the shopping centre and have their photo taken right there and then. All kiosk entries are automatically uploaded to the 'Smile Oakville Contest' photo album on Oakville Place's Facebook page allowing shoppers to go home and check out their photo straight away. Shoppers are being encouraged to tag themselves so all their friends can see.
All participants are entered to win daily prizes and up to $1000 in Oakville Place gift cards. Now that gives them something to smile about!
Give Oakville Place a smile here
Touch screen kiosk drives repeat visits to shopping mall
June 03, 2011 - Oakridge Centre, an Ivanhoe Cambridge shopping mall located in Vancouver BC, launched their 'Object of Your Desire' campaign today. They've done the hard work of following the trends and searching out the latest styles so they can share with their shoppers the most desired objects of the month! Every month from now until January, the 8 most desired objects will be selected and showcased on the kiosk located in Oakridge Centre. The campaign is being promoted across various marketing channels, driving traffic to the kiosk in the mall. Shoppers can check out beautiful images of the 8 hot objects for the month and enter to win their favourite item.
To enter the 'Object of Your Desire' contest shoppers simply select their favourite of the 8 showcased items and complete a registration form directly on the kiosk. Participants are encouraged to return to the mall daily to increase their chances of winning the prize for that month.
Vancouver readers, maybe you have your eye on that cute Missoni dress, or the Tom Ford sunglasses? Get down to Oakridge Centre for your chance to win. (Ends January 31, 2012.)
Shopping centre recruiting intern via custom Facebook app
May 24, 2011 - Kingsway Mall, located in Edmonton Alberta is the city's premier fashion shopping mall, featuring over 200 modern and stylish stores, restaurants and services. It is also home to Edmonton's "Fashion Guy" John Chywl. Recruiters for the Kingsway Style Council have decided to step away from traditional methods of hiring and instead turn to Facebook to find their next summer intern. So if you are looking to turn your passion for fashion into the start of an exciting career you'll want to check out Kingsway Mall on Facebook very soon!
Interested candidates can visit the 'Ready to Go Pro?' tab on Kingsway Mall's Facebook page and register their interest by submit some general information about themselves, as well as answering 'Why you should be a member of the Kingsway Style Council!'. Prospective interns are also being asked to submit a photo of themselves; 'Make it wild, or make it classy...just show them your style, so they can get to know the real you!' Participants are being encouraged to tell their friends about.
Candidates have until June 12 to register their interest via the custom Facebook app. From June 13 the Kingsway Style Council will be asking Kingsway's fans to give their opinion on who this summers' intern should be. Voters will be able to access the 'Ready to Go Pro?' tab on Kingsway Mall's Facebook page where they will be able to see each entrant's application. To encourage interaction from those who are not in a position to become the intern but still want to take part, one lucky voter will be awarded a $250 Kingsway Mall Gift certificate.
See 'Ready to Go Pro' here
LA Times Food Facebook fans get their aprons on with Burger App
May 16, 2011 - Do you have a favourite burger recipe? The LA Times wants it! The Los Angeles Times Food section is holding a Battle of the Burgers contest on its Facebook page, and they want your recipe for that one mouth-watering burger that defines summer for your friends and family.
The contest is being hosted on the custom 'Burgers' tab on Los Angeles Times Food Facebook page, and from May 16 to June 5, 2011 readers can enter their favourite burger recipe accompanied by its picture perfect moment. Participants must 'Like' the fanpage to access the 'Burgers' tab, where they can complete a simple registration form and enter the details of their recipe along with its title and a picture of their fabulous burger 'looking its best'. Participants must also explain why their burger is the 'biggest and baddest out there'!
On June 6 all entries will be posted on the 'Burgers' tab for readers to view and vote on throughout the following week. Readers' top 20 favourites will be tested by the Los Angeles Times Food section representatives to come up with the very best burgers! The winners will be invited to visit the Los Angeles Times Test Kitchen and their recipes published in the food section for the Fourth of July.
Shopping mall uses Facebook Voting app to pick models for upcoming fashion show
May 16, 2011 - Pickering Town Centre, a shopping mall located just 35 minutes outside of downtown Toronto, Ontario is using Facebook to pick models for its annual Spring Fashion Show! Hundreds of hopeful models attended the casting call at Pickering Town Centre, representatives from the shopping mall then had the task of sifting and sorting through the entries to select a group of finalists. The Superstar 101 Model Search finalists were announced on Pickering Town Centre’s Facebook page this morning! Customers are now being invited to check out the models and vote daily for their top 5 favourites via a custom voting app.
Facebook users can visit the 'VOTE TO WIN' tab located on Pickering Town Centre's Facebook Page to view and vote for the finalists. The models are categorized by gender and age so voters can easily find their friends and favourites. Each category contains a real-time 'Leader Board' to keep voters and the models up-to-date and engaged. A simple registration form collects voters’ contact information and enters them into the $100 Gift Certificate prize draw. Facebook fans can vote for the models up to 5 times each day, with each vote earning them an extra entry into the sweepstake.
Pickering Town Centre wanted an app that would allow them to capitalize on this unique event by providing interesting and relevant content for sharing, encouraging interaction on the Facebook page, and driving the fanbase by driving shoppers to connect with the shopping mall on Facebook.
Check out the models at http://www.facebook.com/Pickeringtowncentre and make sure to cast your vote before May 25! See the winning models on the runway at the Spring Fashion Show, Pickering Town Centre on Saturday June 4th, 2011 - 2pm in the Centre Court.
Skullcandy partners with 3 Tier Logic to launch Facebook headphone design app
Limited edition production of winning design to be printed on Skullcandy's Roc Nation Aviators
VANCOUVER, BC - 12 May 2011 - Skullcandy has licensed 3 Tier Logic's suite of Facebook applications to generate consumer interaction and engagement and drive fanbase. Skullcandy, Inc. manufactures headphones and related accessories. Its products include earphones, apparel, backpacks and other audio-enabled products. The company also offers headphone sets for iPods, as well as cell phone connectors to allow users to listen to music, and make and take calls. Skullcandy products are sold through retailers, specialty outlets, and their online store. 3 Tier Logic, a full service Facebook app developer and social media strategy company, worked with Skullcandy's marketing executives to build and launch a custom design application. Skullcandy wanted an app that would utilize the passion and enthusiasm of their consumers, encouraging their 600,000+ Facebook fans to interact with the brand, grab the attention of new Facebook fans and capture customer data for future targeted communications.
Fans can take part by visiting Skullcandy's Facebook fanpage to register and download a headphone template. Participants can then go away and create their design, returning to the app to upload their completed masterpieces. 3 Tier Logic's Content Management System will be used to review the designs before they are published to the custom "Design contest" tab for the public to view. Once the voting window opens the public will be able to vote on the designs to help determine the grand prize winner. The Facebook "Like" button has been integrated into each design so people can show their appreciation for their favourite designs. Integrating the "Like" button will also help awareness of the design contest spread virally. Participants will likely be using the viral tools to share their design with their friends to obtain as many votes as possible. The winner will be claiming the grand prize of a $2,500 cash, free Skullcandy headphones for a year and a limited edition production of their design. Cash prizes, Skullcandy headphones and Skullcandy gift cards will be awarded to runner up designs. The contest is open for entries from May 10 - June 6, 2011. The voting window then opens from June 8 - July 6, 2011.
Robert Craig, CEO for 3 Tier Logic says, "We are excited to be working with Skullcandy to deliver fans an app where they can engage with the brand either by creating their own design in the submission phase or by checking out and sharing designs during the voting phase. We wanted to build an app which would build visitor loyalty and repeat visits by offering something of real interest and relevance to fans."
3 Tier Logic provides global and regional brands with custom applications and strategic services that focus on customer acquisition and retention. 3 Tier Logic's digital strategies and solutions empower brands to engage consumers, facilitate meaningful interaction and drive ROI from individual or multiple digital channels. 3 Tier Logic specializes in Facebook, Mobile, Web and Email strategies and applications. Please visit http://www.3tierlogic.com for more information.
For additional information, contact:
Marie Bailey
3 Tier Logic
1.877.623.8437
http://www.3tierlogic.com
About Skullcandy
Skullcandy designs and constructs premium headphones, earbuds, speaker docs, audio accessories, and other audio-enabled lifestyle products. Skullcandy also collaborates with top brands to integrate its speaker technology into products from snow helmets to jackets, beanies and bags. Rooted in the hills of Park City, UT, Skullcandy is also now firmly planted in the heart of Orange County, CA, truly bridging the Snow to Sand gap.
The Skullcandy family includes exclusive partnerships with: Jay-Z founded music company Roc Nation, legendary DJ Mix Master Mike, the NBA, rap czar Snoop Dogg, as well as branded stages at the historic Hard Rock Hotel and Casino in Las Vegas.
Skullcandy's podium-topping roster reflects our deep action sports roots and includes: snowboarding legends Terje Haakonsen, Danny Kass and Devun Walsh; skater pros Lizard King, Theotis Beasley and Greg Lutzka; surf shredders Kolohe Andino, the Gudauskas brothers, Clay Marzo and World Champion Mick Fanning; as well as free-ski greats Tanner Hall, Kaya Turski, and Tom Wallisch to name a few.
Skullcandy gear is sold globally through top retailers and specialty outlets, and can be viewed online at Skullcandy
About 3 Tier Logic
3 Tier Logic is a full service digital marketing and technology services company that enables organizations to grow their customer and prospect communities through anywhere-anytime communications. 3 Tier Logic's proprietary solutions empower organizations to deploy and track interactive marketing content through multiple channels including the web, mobile, touch screen kiosks, Facebook, Twitter, and email.
Shopping Centre drives traffic with Food Court E-lert campaign
Core Mall is making locals love lunch-time with their new SMS campaign promoting the newly renovated food court. The Core Shopping Centre is located in the heart of downtown Calgary, Alberta. Aside from the shopping complex, the building consists of the Holt Renfrew building, four major office towers and the historic Lancaster Building. As it is in the hub of downtown Calgary, it is connected to the +15 skywalk system, making it by far the busiest shopping centre in the city, with a pedestrian count of approximately 250,000 visitors passing through each week. The newly renovated food court is now more centrally located in the mall to help drive traffic. Core Mall partnered up with 3 Tier Logic to drive sales within the food court through the new Food E-Lert Short Messaging Service (SMS) Campaign.
Calls to action on in-mall posters, till talkers, on Core Shopping Centre's website, Facebook page, and Twitter encourage customers to text in a promo code to 889988 to receive a daily food court deal. The daily SMS messages contain a deal featuring a different vendor each day of the working week (Monday to Friday). The message is sent at 11:00am MDT just as locals are thinking about where to have lunch that day. To redeem the deal customers simply show the daily E-lert message to the featured vendor. Each marketing channel utilizes a different promo code to allow 3 Tier Logic’s Business Intelligence Suite to track which channels are most effective at driving traffic.
Professional Sports Team uses Facebook to pick Cheerleader Squad!
Back by popular demand, the NFL team the St. Louis Rams is once again allowing the public a chance to help select their Cheerleader Squad! Fans can visit the Official St. Louis Rams Facebook and Website, to view the contestants and have their say on which girls they want to see representing the NFL team in 2011. 3 Tier Logic was licensed to build and launch the Cheerleader Contest Voting app for Facebook and the Website.
Voters are asked to 'Like' the Official St. Louis Rams Facebook page and are then given the opportunity to sign up for e-newsletters and SMS updates to keep up to date with team news, early ticket sales etc. Voters then taken to the 'Captains Page' of the app to view the girls who are this year's Squad captains and then on to the Voting page. Voters can view a picture of each contestant along with the name of their home town and their occupation. Participants are able to 'Like' as many girls as they want (via the Facebook Like button) and can vote for up to 5 different girls a day!
This application was designed to promote the Cheerleader Squad, increase fan interaction with the Official St. Louis Rams Facebook page and encourage fans of the team to also become fans of the Facebook page. The final auditions take place at the Pageant, (open to the general public), on Thursday April 7th, 2011 at 6:30pm CDT. The use of viral marketing tools allows the voters to share their favourite cheerleaders with the social networks, and invite their friends to vote as well.
Check out the Cheerleaders here!
Guildford Town Centre launches Polling app with a market research twist
Guildford Town Centre, a shopping centre located in the heart of Surrey BC, launched its Spring Poll on Facebook today. In search of an app that would not only engage its fans but also assimilate customers’ preferences data, 3 Tier Logic was licensed to build and launch a custom Polling app.
The custom Polling app combines 3 functionalities, a poll, a sweepstake and data collection. Participants must first 'Like' Guildford Town Centre's Facebook page to access the Spring Poll app. Participants simply have to take the poll to be entered into a sweepstake to win a gift card to spend at any of the stores at Guildford Town Centre!. A contest registration form then collects participants' profiling data. To complete their entry participants must then answer a few multiple choice questions about their favourite stores at the mall and the stores they would like to see at the mall. The attractive design and easy to read multiple page format gives the app the feel of a fun quiz, unlike many market research surveys.
Guildford Town Centre is placing a call to action across multiple digital channels to encourage its customers to share their opinions. Viral marketing tools have been incorporated into the app to prompt participants to share the app with relevant friends from their networks. These tools will help drive the secondary goal of building the mall's Facebook fanbase.
Do you shop at Guildford Town Centre? Why not take the Spring Poll and let them know what you think!
Sharing is key to AMC Theatre’s Facebook Group app
Calling all movie fans! Free movies for a year are up for grabs with AMC Theatre's latest contest. AMC Theatres is the second largest movie theatre chain in North America with 5,325 screens and is one of the United States' four national cinema chains. AMC Theatres has licensed 3 Tier Logic's suite of Facebook applications, including a custom Group app to introduce its yearlong application, Film Faves.
The premise of the campaign is for Facebook users to link with their friends to form groups of 4 to be entered to win as a group. Pivotal to the success of the campaign is the ability of users to find 3 friends to join their group. The motivation for participants? Filling up their group to the maximum of 4 increases their chances of winning the contest. Users must first 'Like' the AMC Theatres' Facebook page before deciding between joining a group already started by one of their friends or starting a group of their own. For every member that joins a group, the group receives 1 entry into the contest. The maximum group size is 4, so a full group will receive the maximum of 4 entries. All participants must complete a registration form that collects users’ data, as well as their favourites in film. Upon forming a group of 4, each of the members receives an email notification that their group is now entered with 4 entries.
Participants are provided with a number of tools to encourage their friends to join their group, including a customized Post to Profile, Send a 'FilmFaves' Invitation and an auto-populated tweet, all hosted on the final page of the app. A link to AMC’s website is also incorporated to drive ticket sales.
Sharing is the key to success for both participants and the application. The app was designed to increase brand loyalty amongst current fans, and increase brand awareness amongst non-fans, with the aim of converting them and thus building a stronger Facebook presence.
Which 3 friends do you want to go to the movies with? Start your group here!
True Religion Brand Jeans Partners with 3 Tier Logic to Launch 2011 Social Media Campaign
Win a year's supply of jeans from True Religion Brand Jeans
True Religion has licensed 3 Tier Logic's suite of Facebook applications to drive fanbase and generate increased consumer interactions.
True Religion Brand Jeans of Vernon, California will be giving away a year's supply of jeans to two of its Facebook fans this spring. True Religion designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in True Religion Brand Jeans retail stores, contemporary department stores and boutiques in 50 countries around the world. 3 Tier Logic, a full service digital marketing and social media software company, worked with True Religion's marketing executives to build and launch a custom User Generated Content promotion. True Religion wanted an app that would engage their 235,000 + fans in the spring season, generate brand awareness and gather customer profiling data for future targeted communications.
Fans can take part by visiting True Religion's Facebook fanpage and uploading a photo of the best place their jeans have taken them. 3 Tier Logic's Content Management System will be used to ensure the photos are appropriate before they are published to the custom "True Fit" tab for the public to view. In the voting phase of the contest 3 Tier Logic's Facebook app suite (and a panel of judges) will be used to narrow down the entries to 25 male and 25 female finalists. Fans will then be encouraged to return to the fanpage and select their favourite entry via the Voting module. The winners will be claiming the grand prize of a year’s supply of True Religion Brand Jeans. The contest is open for entries from March 21, 2011 for 4 weeks.
Robert Craig, CEO for 3 Tier Logic says, "The fastest growing, popular and engaging content is generated by individual consumers - Facebook is based on consumer generated content. User Generated Content increases the interactivity of a Facebook page, visitor loyalty and repeat visits, all of which ultimately put the company at the top of a consumer's mind. In addition the more time a customer spends on a brand's Facebook page the more likely they are to recommend the brand to a friend."
3 Tier Logic provides global and regional brands with custom applications and strategic services that focus on customer acquisition and retention. 3 Tier Logic's digital strategies and solutions empower brands to engage consumers, facilitate meaningful interaction and drive ROI from individual or multiple digital channels. 3 Tier Logic specializes in Facebook, Mobile, Web and Email strategies and applications. Please visit http://www.3tierlogic.com for more information.
For additional information, contact:
Marie Bailey
3 Tier Logic
1.877.623.8437
http://www.3tierlogic.com
About True Religion Brand Jeans
Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970's inspired jeans wear, with a trendsetting appeal for today's consumer. Today, True Religion Brand Jeans is known not only for its denim, but also for its knit and woven sportswear, such as t-shirts, western shirts, sweatshirts and sweatpants that all have that vintage feel.
About 3 Tier Logic
3 Tier Logic is a full service digital marketing and technology services company that enables organizations to grow their customer and prospect communities through anywhere-anytime communications. 3 Tier Logic's proprietary solutions empower organizations to deploy and track interactive marketing content through multiple channels including the web, mobile, touch screen kiosks, Facebook, Twitter, and email.
Reality TV enthusiasts vie for fame through Zap2it's Sweepstake app
Zap2it is bringing excited smiles to hopeful Reality TV Fans out there with its Ultimate Reality TV Fan Sweepstakes app, accessible via Zap2it's Facebook page Zap2it is a go-to guide for the TV and movie community providing up to date information of what's on TV, and what's playing in theatres. Its audience are kept engaged with Zap2it's coverage of Hollywood chatter, photos, and 'best bets' that provide followers with recommendations. Zap2it has licensed 3 Tier Logic's suite of Facebook applications, including a custom Sweepstakes app to launch its Ultimate Reality TV Contest. Zap2it has built up a strong customer database from previous marketing initiatives and contests run outside of their FB platform. With the ever increasing popularity and functionality of Facebook, the company is now taking on the challenge of converting their customer database into Facebook fans. A Facebook ad campaign, managed by 3 Tier Logic, is being run to promote the Sweepstake app.
Participants are being called upon to become a fan of Zap2it on Facebook by 'Liking' their fan page, and then completing a simple registration form to be entered into the Sweepstake. Up for grabs is a trip to LA for 2, with VIP passes to the Reality Rocks Expo, a partner of Zap2it.
Viral marketing tools are built into the 'thank you' page to encourage awareness of the campaign to spread through word of mouth, I mean, word of Facebook. The app has been designed to add to Zap2it's customer database and open up Facebook as a line of communication between the company and its audience.
Looking to trigger your TV career, check out www.facebook.com/zap2it and just maybe you'll be spotted...
Take sneak peek into True Religion's True Fit Facebook contest
True Religion Brand Jeans of Vernon, California opened the doors to its True Fit contest today. Fans and would be fans can now pre-register for the contest via the True Fit tab on True Religion's Facebook page. True Religion designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Pre-registration incentives include an exclusive tip on what the main contest will involve and an entry into a $500 gift certificate draw.
The preregistration phase of this campaign is designed to build a buzz around the contest. As all good marketers know, the more awareness and anticipation there is leading up to an event, the greater the engagement rate and therefore the more successful the campaign.
Details of the contest have not yet been revealed but it is known that 25 semi finalists will be chosen and fans will have a say in which guy and girl are chosen as the Grand Prize Winners. The Grand Prize? Just a year's supply of True Religion Brand Jeans! Watch this space for more details on what exactly it will take for these winners to fill their closet with the best denim around...
Guildford Town Centre hosts User Generated Content app on Facebook to spread community spirit
Long time local shopping centre located in the heart of Surrey BC, Guildford Town Centre, is bringing residents together to share their love for the community. Being that Guildford Town Centre is located in one of Canada's fastest growing cities, it goes without saying that if you live in Surrey, you love Surrey and they want to know WHY! Guildford Town Centre, licensed 3 Tier Logic's suite of Facebook applications to build and launch a custom User Generated Content App, that allows the residents of Surrey to express their high regard for their community.
The contest hosted on the custom I Love Surrey tab on Guildford Town Centre's Facebook page, asks fans to "Like" the Facebook page in order to participate. A simple registration form collects participant profiling data and opt-ins to update the participant on events, contests and promotions via email and/or SMS. Participants can enter by uploading a photo and/or story that captures their feelings about Surrey! 3 Tier Logic's Content Management System is being implemented to review all entries for appropriateness before they are posted to the Facebook page.
Once an entry is submitted by a participant, it is hosted within the custom Facebook tab for the public to view and vote through the integration of 3 Tier Logic's Voting app. The number of votes each entry has received is displayed. This strong sharing feature encourages participants to publicize their submission to their friends in order to get more votes. This campaign was designed to provide an environment for Guildford Town Centre to host a community focused activity as well as drive their Facebook fanbase and collect valuable data for future campaigns.
On March 9, 2011 the contest will close and the entry with the most votes will be named the winner of the Experience Surrey Grand Prize!
AMC Theatres' Facebook fans get red carpet treatment with Oscar® Ballot app
AMC Theatres is rolling out the red carpet for its Facebook fans in preparation for the 2011 Academy Awards®, airing on February 27, 2011. AMC Theatres is the second largest movie theatre chain in North America with 5,325 screens and is one of the United States' four national cinema chains. AMC Theatres has licensed 3 Tier Logic's suite of Facebook applications, including a custom Ballot app to launch its Oscar® Ballots contest. The Academy Awards® themed app gives users an opportunity to put on a judging cap and fill out a ballot form to select the nominees they think will be taking home an Oscar®.
The contest is being hosted on AMC Theatres Facebook page. Participants must "Like" the fanpage to access the Oscar® Ballots app, where they register via a contest form and then proceed to the ballot selections. A simple but engaging checkbox functionality allows users to speculate who will be taking home an Oscar® award based on the 24 categories celebrated during the award show. 5 lucky winners, who will be selected based on the accuracy of their predictions will win passes to AMC Theatres for free movies for a year. To get up to speed on all the nominations, participants can check out AMC Theatres' special viewing events (at select theatres) showing the 10 Best Picture Nominees as a 'marathon'.
Viral marketing tools built into the app make it easy for movie buffs to share their predictions and promote the app across their friends' networks. This application was designed to increase AMC Theatres' brand awareness, extend the length of time fans spend on the Facebook page, collect customer data for future marketing initiatives and drive ticket sales for the special viewing events. 3 Tier Logic's Business Intelligence suite will provide AMC Theatres with valuable participant interaction data and performance metrics to measure the success of the campaign.
Cast your ballot at http://www.facebook.com/amctheatres
Casino Pauma brings Facebook into their digital marketing mix
Casino Pauma is bringing the sounds of smooth jazz and adult contemporary to San Diego, with jazz sensation, Warren Hill, on February 27, 2011. Casino Pauma is a well known country club casino with table games, slots, Las Vegas style buffets, and entertainment. Casino Pauma and 3 Tier Logic have successfully partnered on several integrated digital marketing campaigns, however this most recent campaign sees Facebook integrated into the mix for the first time.
Due to success of previous campaigns, Casino Pauma has a large SMS database which will be used as the launch pad for the Warren Hill contest. All SMS subscribers will receive a text message with a promo code directing them to visit Casino Pauma's Facebook page, "like" the page, and enter their promo code. The contest is also being promoted via traditional channels including newspaper and radio and non-traditional Facebook ads. After entering their promo code on the custom Warren Hill Facebook app, participants complete a registration form, which will provide Casino Pauma with in-depth data for future targeted campaigns. All participants who complete the registration receive a printable coupon for ticket savings for those planning to attend the show.
The lucky grand prize Jazz enthusiasts winners will be rewarded with a magical night of jazz for two, dinner for two, a meet and greet with Warren Hill, as well as an autographed gift. Fans are being encouraged to spread the news with their friends and share their excitement for a jazz night out. This application is designed to promote Casino Pauma's brand awareness, turn their current SMS database users into Facebook fans, obtain new database information for future marketing offers and promotions, as well as to drive event ticket sales revenue.
Engaging customers on Facebook with Christmas Photo Lab app
What is it about dressing pets up in human's clothing that delights and entertains people? Banfield Pet Hospital, the largest Pet general veterinary practice in the world can be found in more than 750 PetSmart stores across North America, is engaging pet owners with an animal friendly twist to this pastime. Bernstein Rein advertising agency and Banfield Pet Hospital licensed 3 Tier Logic's suite of Facebook applications to build and launch a custom Holiday Photo Lab app app on Banfield's Facebook fanpage. Get ready for cuteness and charm aplenty!
Facebook users must first "Like" the fanpage to access the Photo Lab app, where they can contribute their own pet photo and/or view others' submissions. To take part, participants upload a photo of their pet to the Photo Lab and then adorn it with an array of Christmas items; from ear muffs and Santa hats to Christmas tree baubles and Rudolph red noses. Using 3 Tier Logic's User Generated Content app, a seamless drag and drop functionality allows participants to select and place the items anywhere on their photo, resizing and rotating to create a custom fit for their pet.
For a final touch participants add a title to their pet photo and submit to the gallery. A follow up page displays their Photo Lab creation and the picture is automatically uploaded to the participant's Facebook personal profile pictures. Viral marketing tools allow participants to share their picture with their Twitter and Facebook networks. This campaign was designed to promote brand awareness, drive up the Facebook fanbase and increase brand loyalty by enabling new customers to interact with each other and the brand in a fun and creative way.
Dress up your pet at www.facebook.com/banfieldpethospital
3 Tier Logic partners with Los Angeles Times to launch suite of social media applications
3 Tier Logic has signed a 1 year partnership with the Los Angeles Times. Under the auspices of the agreement, 3 Tier Logic's Strategic Services Group will work with the Los Angeles Time's digital media executives to develop strategies and build custom applications for social media and other rapidly growing digital channels. These solutions will be designed to enable the Los Angeles Times to enhance its presence and capitalize on revenue opportunities on Facebook web, mobile, Twitter and email. Return on investment is key for companies investing in social media, 3 Tier Logic will be working with the Los Angeles Times to facilitate the extension and monetization of their digital channels.
The suite of applications being developed will enable the news organization to expand its current digital capabilities thus generating greater audience interaction, acquisition and retention across its digital publications. Digital media channels are increasingly important to readers and 3 Tier Logic will be providing strategy and solutions which will capitalize on the potential of each channel.
Auction app launched on touch screen kiosk
Cross Iron Mills began the countdown to Christmas today with its "Silent Starry Night Auction". A custom bidding application was developed by 3 Tier Logic for the shopping centre's touch screen kiosk. Customers can view the auction items by touching the screen to scroll through photos and descriptions. The current highest bid is also displayed alongside each item. To participate a customer selects an item, enters their bid and completes a registration form providing key identifying information. A confirmation email is then sent to the customer thanking them for their bid. If the customer is outbid they are instantly notified by email that they are no longer the highest bidder. The customer must return to the mall to place a higher bid if they wish to claim the item. The application has been built to remember customer's details making the repeat bidding process as easy as 1, 2. The customer simply enters a key identifier to access their history and inputs the new, higher bid for the item. Once the auction is closed customers will receive notification of the items they have won.
An online database hosting system enables the shopping centre to remotely access real-time data (on bids and customer profiling) throughout the campaign.
This campaign was designed to provide Cross Iron Mills with an effective and efficient way of managing the silent auction. The intuitive customer experience and integration of the email notification app leads to higher repeat participation rates and therefore higher repeat visits to the shopping centre.
Winner of the "AMAze Us" Contest from ShoeDazzle® Heads to the American Music Awards
ShoeDazzle of Los Angeles, has announced the winner of their "AMAze Us" Halloween contest.
November 18, 2010 - 3 Tier Logic, a full service digital marketing and social media software company, worked with ShoeDazzle's marketing executives to build and launch the custom User Generated Content contest. Fans took part by visiting ShoeDazzle's Facebook fanpage (www.facebook.com/ShoeDazzle) and uploaded a picture of themselves wearing their best recording artist inspired costume.
3 Tier Logic's Facebook app suite was used to narrow down the entries to 50 finalists. Fans then had the opportunity to select their favourite entries via the Voting component. The winner was selected and claims the grand prize of being treated like true pop royalty. The winner and a friend are being flown out to Los Angeles for the American Music Awards, the American Music Awards Pre-Party, The Red Carpet Party and Prime Orchestra Seats at the AMA's! Look out for them on the red carpet!
For additional information, contact:
Marie Bailey
3 Tier Logic
1.877.623.8437
press@3tierlogic.com
www.3tierlogic.com
About ShoeDazzle®
ShoeDazzle.com is the leading online styling service delivering personalized monthly shoe, handbag and jewelry recommendations to members from its team of top celebrity stylists. Each recommendation speaks to au courant fashion trends and is selected based on each member's own distinctive sense of style. The company was founded by Robert Shapiro and Brian Lee and launched in March 2009 with Co-Founder Kim Kardashian, who serves as the site's Chief Fashion Stylist and now boasts nearly 400,000 Facebook fans. ShoeDazzle, the first and most successful online styling service, allows members to experience the personalized service of shopping on Rodeo Drive at an affordable cost. ShoeDazzle's no-obligation monthly membership cost of $39.95 includes the stylists' selection service, and your choice of a pair of shoes, a handbag or a jewelry set, as well as shipping both ways and easy returns. Visit http://shoedazzle.com for more information.
About 3 Tier Logic
3 Tier Logic is a full service digital marketing and technology services company that enables organizations to grow their customer and prospect communities through anywhere-anytime communications. 3 Tier Logic's proprietary solutions empower organizations to deploy and track interactive marketing content through multiple channels including the web, mobile, touch screen kiosks, Facebook, Twitter, and email.
Calgary Flames Fans 'Brand their Passion' through User Generated Content
Does your vision have what it takes to play with the big boys? This is the challenge the Calgary Flames are putting to their fans this fall. Fans willing to accept the challenge must produce a 30 second commercial for the C of Red, to be aired on Rogers Sportsnet West in the new year.
The contest is hosted on a custom tab on the Calgary Flames Facebook page and to participate fans must "Like" the Facebook page. A simple registration form collects participant profiling data and opt-ins to a selection of email updates on merchandise, ticket sales and team news. Participants upload their video to the custom tab via a YouTube link. The Calgary Flames staff will be using 3 Tier Logic's Content Management System to review all entries for appropriateness before they are posted to the Facebook page.
Fans have until January 7th to produce and upload their commercial. 3-5 finalists will then be chosen by a Celebrity Panel for the public to vote on via a custom voting app. The Calgary Flames and Rogers Sportsnet West will consider the public's vote when revealing the final winner on February 7th. The winning commercial will be aired on Rogers Sportsnet West and the winner will be awarded a $10,000 cash prize!
Brand your passion at http://www.facebook.com/pages/Calgary-AB/Official-Calgary-Flames-Hockey-Club/23106553703
(Contest closes 7 January, 2011)
Red Bull finds next ad in User Generated Content
Do you ever think you could make a funnier, more original or just plain better ad than the ones created by companies themselves? Well Red Bull thinks its customers have the creativity needed to give their ads Wiiiiiiiings and so is turning to Facebook in search of fresh ideas.
The Best Ad contest is accessible via the Red Bull Facebook page. The in-depth custom built app contains tabs providing participants with information on the contest, inspirational themes, a section to submit an entry and a section to view and vote on other's entries. The different sections are connected and easy to navigate creating an intuitive user experience.
To submit an entry participants choose a title for their idea and enter copy explaining the concept. They also have the option to upload supporting documents which can include photos, audio files, videos or storyboards.
Consumer data and preferences are collected from the contest entry form, enabling Red Bull to segment participants and engage with fans through targeted ongoing communications.
The Facebook 'Like' button has been implemented as the voting mechanism. The public can view the entries and vote by Liking an entry. Each entry can only be Liked once but voters can 'Like' an unlimited number of entries. The best ad creator will win not only a personalized Red Bull prize but also the kudos of seeing their ad broadcast all over the country!!
Become the next David Ogilvy at www.facebook.com/redbull
(Contest ends 13 December)
Crime prevention initiative implements suite of Facebook apps
Abbotsford Community Service in partnership with Government of Canada and Province of BC is pioneering its new crime prevention project, Let Youth Belong, this month. The initiative uses a suite of applications on its Facebook fanpage to give teens in the community a voice and explore the relationship between discrimination, marginalization and the risk of becoming involved in crime.
A polling app hosted on the custom 'Show of Hands' tab asks teens to share their experiences by answering questions on any or all of the 13 topics. Participants choose from a range of answers, which once the selection has been made, displays a results screen so participants can see how their answer compares in percentage terms to the selections made by others.
A User Generated Content app hosted on the custom 'Better World' tab asks teens to share their ideas on how they would make the world a better place to be entered to win a selection of prizes. On accessing the contest app participants must complete a contest registration form before entering a paragraph explaining their idea. All entries can be viewed within the 'Better World' tab.
The Facebook page also incorporates a custom 'TV' tab which hosts a series of public service announcements, inspired by real life experiences. These are being made available for the community to view to generate awareness of the campaign before it is taken into schools.
Facebook ads are being implemented to drive traffic to the Let Youth Belong Facebook page.
Have your say at www.facebook.com/letyouthbelong
(Contest ends 20 November)
Interscope drives Facebook fanbase with kisses for Soulja Boy
Are your kisses good enough to win you prizes? If you think so then you should take a look at Soulja Boy's Facebook fanpage. Interscope is a offering great prizes including Beats by Dre Headphones and a DJ Hero 2 Bundle for the lady who blows the best kiss to Soulja Boy!
Tweeting to his 2.4 million followers on Friday, Soulia Boy gives a big shout out "Check out the #3TierLogic @souljaboy blowing kisses Facebook contest!!!! Click here to enter http://on.fb.me/bqkgZN RT RT RT"
The "Blowing me Kisses" contest application is hosted on a custom tab on Soulja Boy’s Facebook fanpage. Participants must "Like" the page and complete a simple registration form to enter. Fans are given the opportunity to opt-in to Soulja Boy SMS and email updates to stay connected with him. In the last step participants upload a photo of themselves blowing a kiss to Soulja Boy.
On November 7 Interscope will publish the top 16 entries and invite the public to vote for their favourite kiss using a custom built fan-gated voting app so don't forget to come back for a visit then...
Blow kisses at http://www.facebook.com/souljaboy
(Voting closes 14 November)
Touch screen kiosk boosts shopping centre foot traffic
Have you been considering the benefits of purchasing a touch screen kiosk for your shopping centre? Over a year ago the New Sudbury Centre decided to make the investment and the launch of its latest promotion, MegaPrize, is just one more example of how the kiosk has been put to work. The kiosk is permanently installed in the shopping centre and when not being utilized for campaigns such as the MegaPrize, provides customer service including a retailer directory, information on upcoming events and general mall information.
In New Sudbury Centre's latest campaign, a call to action via an email blast is prompting customers to visit the kiosk in the shopping centre to be entered to win a $10,000 shopping spree and tickets to the 2010 KICK 91.7 Mega Prize Sweepstakes. Participants simply have to complete a contest entry form at the kiosk. A confirmation screen thanks them for their entry and provides details of when the winners will be contacted. The kiosk is programmed to limit entries to one per person.
Designing the campaign around the kiosk provides a quicker and more convenient user experience. Removing barriers to entry in this way leads to higher participation rates, which in turn means more customer profiling data is collected and more foot traffic is driven into the shopping centre.
Retailer administers in-store event tickets via custom Facebook app
Mavi Jeans is using a custom Facebook app to provide customers with tickets to in-store events this month. Traditional and digital media channels are being used to drive customers to the Mavi Facebook fanpage for event information and registration. For a limited period customers will be able to access the custom RSVP tab where they can select the city in which they would like to attend the event. Each city has a unique RSVP form to be completed by the customer. A follow up page, again unique to the city selected, confirms the customer's ticket allocation, provides details on the event and contains tools for the customer to invite their friends to the event. Customers also receive a confirmation email with details of their selected event.
This campaign was designed to provide Mavi Jeans with a cost effective and efficient way of registering customers for the in-store events at the same time as boosting opt-ins for the Mavi Newsletter.
So Good generates brand awareness using Facebook Gifting app
Does your sister make cookies So Good? Do you friends make camping So Good? This month So Good gives everyone on Facebook the opportunity to tell their friends and family what is it that they make So Good with their "Message in a Bubble" app, custom built and launched by 3 Tier Logic. The app is hosted on the So Good Facebook page and can be accessed by anyone who is, or becomes, a fan of the brand. Participants build their own bubble by choosing from a selection of templates and inputting their own words around the branded message. The sender can then access his/her friends list to select who the message will be sent to. Once sent the bubble will display on the recipient's wall and appear in the newsfeed of both the sender and recipient. Stuck for inspiration? Participants can check out the Preview entries page to see what messages other people are sending. Viral marketing tools will facilitate the spreading of these Bubbles across Facebook.
So Good are using this app to generate brand awareness and increase brand loyalty within the Facebook community. They are encouraging product trial via a money-off coupon only available through the app and they are also driving up their Facebook fanbase.
Why not send a feel good message of your own at www.facebook.com/sogoodcanada
Overwaitea incentivizes employees via Text2Win app
To launch their new online pay advice system and incentivize employees to opt-in to digital payslips Overwaitea is offering its workers the opportunity to win 1 of 5 Apple iPads in its "Green Your Payday" campaign. A call to action across internal marketing channels is directing employees to swap over from paper to digital payslips AND be entered to win an iPad by simply texting* in their team member ID to the 998899 short code. A return message confirms the employee has made their 'payday green' and provides information on the iPad draw. All participating employees are added to the OFG Mobile database, providing the company with a convenient and effective method of communicating with its employees.
The campaign was designed to provide employees with a quick and simple method of opting-out of paper payslips so as to encourage as many employees as possible to make the switch.
*Standard text/data rates apply
Intercity Shopping Centre drives traffic with Facebook Sweepstake app
If you are responsible for the marketing of a shopping centre, it is likely that your primary objective is to drive foot traffic. Intercity Shopping Centre's "Click & Win" campaign utilized Facebook to meet this objective, turning virtual traffic into real world traffic.
A call to action across advertising materials pushed the public to Intercity's Facebook page. A Sweepstake app was hosted on a customized "Click & Win" tab, fangated to achieve the secondary objective of driving up the shopping centre's Facebook fanbase. On accessing the custom tab, participants completed a simple registration form. The Sweepstake app then selected some participants to be instant winners. Instant winners were not told what their prize was, but were told its value as an incentive to go into the shopping centre to redeem. In order to not miss out on the potential traffic from people who were not instant winners, these participants were provided with a promo code and a second opportunity to win at Guest Services in the shopping centre.
This campaign was created to funnel traffic from the ever growing Facebook environment into the Intercity Shopping Centre, at the same time as building the shopping centre's fanbase and collecting data on customers for future targeting.
So Nice engages consumers via User Generated Content app
If you had $5,000 to make the world a better, more organic place what would you spend it on? This August 15th So Nice asks Facebook users that very question in a bid to find the most inspiring and original idea. For 5 months, So Nice is asking people across the US and Canada to submit their ideas on Facebook using 3 Tier Logic's User Generated Content app. Ideas must be uploaded in text format along with any supporting pictures, photos or graphics.
The contest application is being hosted within the So Nice Facebook page and is exclusively accessible to Facebook users who are, or become, fans of (i.e. "Like") the brand. Consumer data and preferences are collected from the contest entry form, providing So Nice with information to turn anonymous Facebook fans into value propositions that can be segmented and engaged with through targeted communications.
Once an idea is submitted by a participant it is hosted within the custom tab for the general public to view and vote on through the integration of 3 Tier Logic's Voting app. The number of votes each entry has received is displayed.
In January 2011 the contest will close and a panel of industry experts will review the submissions and select the winning idea. The votes placed by the public throughout the duration of the contest will be taken into consideration and $5,000 will be awarded to the winner for them to spend on executing their idea.
See the Green Contest at www.facebook.com/soniceorganic
(Contest ends January 15, 2011)
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