Customer story: Skullcandy partners with 3 Tier Logic to launch Facebook headphone design app

Fans can take part by visiting Skullcandy's Facebook fanpage to register and download a headphone template. Participants can then go away and create their design, returning to the app to upload their completed masterpieces. 3 Tier Logic’s Content Management System will be used to review the designs before they are published to the custom “Design contest” tab for the public to view. Once the voting window opens the public will be able to vote on the designs to help determine the grand prize winner.

The Facebook “Like” button has been integrated into each design so people can show their appreciation for their favourite designs. Integrating the “Like” button will also help awareness of the design contest spread virally. Participants will likely be using the viral tools to share their design with their friends to obtain as many votes as possible.

The winner will be claiming the grand prize of $2,500 cash, free Skullcandy headphones for a year and a limited edition production of their design. Cash prizes, Skullcandy headphones and Skullcandy gift cards will be awarded to runner up designs. The contest is open for entries from May 3 - June 3, 2011. The voting window then opens from June 3 - July 6, 2011.

This application was designed to generate consumer interaction and engagement and drive fan base. 3 Tier Logic's Business Intelligence suite will provide Skullcandy with valuable participant data and performance metrics to measure the success of the campaign.

Check out the designs so far at facebook.com/skullcandy